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Recommended Reading
 

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The Strategic Enterprise  
Bill Bishop
Growing a Business for the 21st Century
 
E-Myth Revisited
Michael Gerber
Why Most Small Businesses Don’t Work (And What to do About It)
 
NUTS!
Kevin & Jackie Frieberg
Southwest Airlines Crazy Recipe For Business and Personal Success
 
Brand From the Inside 
Libby Sartain/Mark Schumann
Eight Essentials to Emotionally Connect Your Employees to Your Business
 
Five Dysfunctions of a Team
Patrick Lencioni
A Leadership Fable
 
Good to Great
Jim Collins
Why Some Companies Make the Leap… and Others Don’t
 
Secret Formulas of the Wizard of Ads
Roy H. Williams
 
The Living Company: 
Arie de Geus
Habits for Survival in a Turbulent Business Environment
 
Purple Cow 
Seth Godin
Transform Your Business by Being Remarkable
 
Instant Replay
Jerry Kramer & Dick Shaap
The Green Bay Diary of Jerry Kramer
 
Made to Stick
Dan Heath & Chip Heath
Why Some Ideas Survive and Others Die
 
The Starbucks Experience
Joeseph A. Michelli
5 Principles for Turing Ordinary into Extraordinary
 
Finding and Keeping the Best People
Harvard Business School Press
 
The Game of Work
Charles A. Coonrandt
How to Enjoy work as much as Play
 
The Tipping Point
Malcolm Gladwell
How Little Things Can Make a Big Difference
 
The Code of the Executive
Don Schmincke
Forty-seven Ancient Samurai Principles Essential for Twenty-first
Century Leadership Success
 
Leadership: ‘I’ of the Hurricane
Creating Corporate Energy
Art McNeil